The Plastic Free Festival is an organization created to prevent the generation of single-use plastic waste and foster more conscious consumer habits. It achieves this by raising awareness among individuals and institutions regarding the impact of plastics—a material that poses significant environmental risks and has become ubiquitous in daily life.

The festival encourages local businesses, various sectors, and citizens to build environmental consciousness and replace plastic consumption with more eco-friendly materials. By generating both environmental and social awareness, it invites everyone to develop sustainable solutions for a better world.